Rose Marketing Dashboard

Weekly Ad Spend

$1,281

+$270 vs prior

Prior week: $1,012

Paid Leads

48

+6 vs prior

Prior week: 42

Cost per Lead

$26.70

Under $75 target

Target: $75 • Prior: $24.10

Social Posts

57

46% above target

Target: 39 • 9 centers at 3x/wk

Corporate Messaging

3

+1 vs prior

Target: 3.5 per week

Slack % Active

25%

+3.9pp vs prior

37 weekly active members

Slack % Posting

6.8%

+3.4pp vs prior

10 people posting weekly

Total Membership

148

Growing

Enabled Slack members

Paid Marketing

Monthly Ad Spend & Leads

Cost Per Lead Trend

Quarterly Performance

Q4 2025 — Spend by Property

Enrollment Funnel

Weekly New Leads

Weekly Tours

Weekly Registrations

Sales Funnel (Monthly)

Quarterly Sales Summary

Q3 2024

1,578

Inquiries • 502 tours

Q4 2024

1,139

Inquiries • 415 tours

Q1 2025

1,428

Inquiries • 481 tours

Q2 2025

1,125

Inquiries • 429 tours

Social Media & Engagement

Social Posts by Center (Monthly)

Top Posting Centers (Jan 2026)

Center	Posts	Volume

Slack Weekly Engagement

Paid Leads by Property (Monthly)